- Honestly, I am. I'm wondering. You cannot ignore the future thinking and predictions of what the world will look like in 20 years' time, for example, if we do not change our lifestyles and consumption habits permanently.
CHEAP FASHION PUTS A STRAIN ON THE ENVIRONMENT, INCREASES CONSUMER CULTURE AND THE AMOUNT OF CLOTHING
JUNK - Cheap clothing is easy to buy but also just as easy to throw away.
Have you made any decisions or choices in your life to counter or change predictions? Have you ever wondered how many cheap fashion jeans you could not buy by investing in one durable and ethically manufactured jeans?
-Yes, I am. No, it feels good. Ecological acts bring pleasure because the benefits are directed at a wider group than just myself.
The mindset guiding the establishment of my company has come into my life to stay. I wasn't a very ecological person before my business, believe it or not. Now it is even astonishing to see that I am constantly doing new things to promote environmental well-being. Biowaste and glass jars sort mixed waste separately, textile waste I don't throw in the trash at all anymore, in the shower I want to turn off the tap while my hair is being brushed and I've even reduced my meat consumption.
DID YOU KNOW THIS ABOUT THE GARMENT WASTE?
1. Every second in the world, one truck load of textile waste is dumped?"
2. Making one new jeans consumes more than 10,000 liters of clean drinking water"3. It takes a lot of water to make jeans, because watering the material, cotton, requires a lot of care. In a large low-cost country, India and China, up to 120 trillion litres,
or 120 000 000 000 000 000 litres, are
used to make jeans every year, or what choices have changed in your everyday life towards a more ecological one, or what things could still be changed? Do you know what country your jeans are made in?
"It doesn't matter what you do from time to time, it's what you do every day"
- Jenny Graig