Because the fabric is recycled garbage, affordable? -Not exactly.
Although these are products made from recycled materials, their processing into new, high-quality, usable and unique products requires careful planning, innovation and processing of the raw material. All recycled jeans we use are washed and disinfected before further processing of the material. After washing, the jeans are cut, sorted, seamed, composed and sewn into a new fabric. The clean and beautiful stitching pattern of the seamstress remains visible in most products, and the durability of the fabric is guaranteed by the Perma Core 75 sewing thread, which is resistant to tensile strength. All manufacturing from surplus material to a new unique design product is 100% handcrafted.
RECYCLED MATERIALS ARE ONE OF THE WORLD'S MOST CHALLENGING RAW MATERIALS. SUSTAINABLE, ECOLOGICAL AND RESPONSIBLE FASHION IS ON AVERAGE 15-40% MORE EXPENSIVE THAN CHEAP, WHY?
The setting of prices is largely due to the focus on the production process and the processing and innovation of challenging recycled raw materials into new and high-quality design products. All of this is also linked to the responsible textile industry. Responsibility has entered the corporate world to stay. It is no longer so much a competitive advantage, but a company is required to act responsibly. Cheap fashion must be slowly abandoned. The environmental impact of low-cost products will be increasingly reflected in prices in the future. Quoting Niinimäki (2009)
"Such cheap clothes that we have now cannot be in the future. The climate impact must also be reflected in prices."