EnglishFinnishFrenchGermanItalianSpanish

ILMAINEN toimitus - Yrittäjyyskilpailun VOITTAJA 2019 - Zipper-korvikset KAUPAN PÄÄLLE - Tarjous päättyy 30.9.

DOES YOUR JEANS AFFECT THE WELL-BEING OF THE WORLD? WHAT ARE ECOLOGICAL JEANS?


"Many of us wear jeans every day but the demand for affordable fast fashion jeans has grown. Have we ever wondered if what are the consequences of buying cheap jeans or, how could making even small changes have a positive impact on the environment and the people who make clothes? "

 
The cotton industry is one of the largest industries in the world and the manufacture of jeans is one of the largest applications in the cotton industry. The cotton field requires a lot of water and care in the form of various pesticides and chemicals, making it one of the most water consuming and most polluting industries on earth.

DID YOU KNOW THESE FACTS ABOUT THE MANUFACTURE OF JEANS?

  1. It takes approx 35% of global cotton production. 70% all of this cotton production takes place in the United States, China, India, and Pakistan - that is, mostly in low-cost countries. So jeans are made and bought really a lot.
  2. Two major low-cost countries, India and China, use clean drinking water to make new jeans every year even 120 trillion liters i.e. 120,000,000,000,000,000 liters.

And unfortunately the story doesn't end here ..

 

THE JOURNEY OF JEANS FROM COTTON TO FINISHED JEANS INCLUDES STEPS THAT ARE HARMFUL TO THE ENVIRONMENT AND TO HUMANS

Making jeans in low-cost countries causes people cramped and dangerous working conditions, long overtime days, and toxic damage from bleaching and consumption of jeans. Indigo dyeing and various surface treatments, such as wear on jeans, require the use of toxic chemicals. The most harmful is the process of bleaching jeans, which requires a large amount of water and is at the same time dangerous for people who are in contact with the chemicals needed for bleaching.
.
The cheaper the jeans, the worse the manufacturing conditions. When buying jeans, you should carefully study the factors behind the jeans.
.
do you know, in which country are the jeans you are currently wearing made?
farkkujäte, farkkufakta, vastuuton vaateteollisuus, miten paljon farkut kuluttaa vettä, puuvilla ja farkut, farkkufakta, farkkujen valmistus, halpamaissa valmistetut farkut, kiinalaiset farkut, juomavesi ja farkut, värjätyt farkut ja myrkyt

"DID YOU KNOW THAT THE MANUFACTURE OF NEW JEANS alone CONSUMES OVER 10,000 LITERS OF CLEAN DRINKING WATER?"

This amount of water is equivalent to one person’s three-month showers or 17-year-old drinking waters.

Cotton is one of the most common raw materials for our clothing but at the same time one of the largest consumers of water in the world. Are you part of the problem or the problem solver? How can you make a difference?
.
- "More ecological and informed choices guide and commit to change. That's how I took action. I started the company." Read more about my story FROM HERE. 🌍
.

"It doesn't matter what you do every now and then, but what you do every day."
- Jenny Graig

 

➡️ In the low-cost situation, the so-called "irresponsible clothing industry"


➡️ "Cheap clothes are easy to buy but just as easy to throw away. Plus, taking care of your clothes is easy to neglect."


➡️ All work that threatens human health and the maintenance of the cotton field and the water it needs is quickly wasted. At the same time, more waste accumulates, the environment becomes polluted, warms up and the greenhouse accelerates.

 

CHECKLIST - FAVORABLE GREENER CLOTHING CHOICES AND JEANS:

- Check the materialalit: favors recyclable, durable, ethical and responsibly produced jeans. You will save a lot of money when you invest in clothing quality, repairability and care.

- Buy locally produced products. This reduces the carbon footprint of the products.

- Know who made your clothes. Ethics is a big part of the responsible clothing industry.

- Read and understand the care instructions for clothes carefully. Wash the jeans as little as possible. When washing, wash stains locally and at a mass of 30 degrees. Dry the jeans horizontally so they last longer.
- Does your jeans break down your thighs or knees? Don’t throw away broken jeans, but recycle, repair or donate them to charity. Even if your garment is no longer usable, so much of its material is.
 

WHY IS RECYCLING IMPORTANT? WHAT DOES RECYCLING ACHIEVE?

Read our blog post on the subject.
"Reuse a piece of jeans to make it new jeans"
Our jeans are much more than just basic jeans. The brand is founded based on ideas and stories about Rethinking, reusing and recycling against climate chance and other ecological issues in the world.


ProofFactor