"Many of us wear jeans every day but the demand for affordable fast fashion jeans has grown. Have we ever wondered if what are the consequences of buying cheap jeans or, how could making even small changes have a positive impact on the environment and the people who make clothes? "
DID YOU KNOW THESE FACTS ABOUT THE MANUFACTURE OF JEANS?
- It takes approx 35% of global cotton production. 70% all of this cotton production takes place in the United States, China, India, and Pakistan - that is, mostly in low-cost countries. So jeans are made and bought really a lot.
- Two major low-cost countries, India and China, use clean drinking water to make new jeans every year even 120 trillion liters i.e. 120,000,000,000,000,000 liters.
And unfortunately the story doesn't end here ..
THE JOURNEY OF JEANS FROM COTTON TO FINISHED JEANS INCLUDES STEPS THAT ARE HARMFUL TO THE ENVIRONMENT AND TO HUMANS
"DID YOU KNOW THAT THE MANUFACTURE OF NEW JEANS alone CONSUMES OVER 10,000 LITERS OF CLEAN DRINKING WATER?"
Cotton is one of the most common raw materials for our clothing but at the same time one of the largest consumers of water in the world. Are you part of the problem or the problem solver? How can you make a difference?
"It doesn't matter what you do every now and then, but what you do every day."
- Jenny Graig
➡️ In the low-cost situation, the so-called "irresponsible clothing industry"
➡️ "Cheap clothes are easy to buy but just as easy to throw away. Plus, taking care of your clothes is easy to neglect."
➡️ All work that threatens human health and the maintenance of the cotton field and the water it needs is quickly wasted. At the same time, more waste accumulates, the environment becomes polluted, warms up and the greenhouse accelerates.
CHECKLIST - FAVORABLE GREENER CLOTHING CHOICES AND JEANS:
- Check the materialalit: favors recyclable, durable, ethical and responsibly produced jeans. You will save a lot of money when you invest in clothing quality, repairability and care.
- Buy locally produced products. This reduces the carbon footprint of the products.
- Know who made your clothes. Ethics is a big part of the responsible clothing industry.